MPA Hannover
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NOVO ABRASIVE
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PARTNERSHIP PROGRAM

Sell NovoAbrasive in your business

A NovoAbrasive partner is a store, warehouse, online store or national network that sells abrasive tools to the end customer. Wholesale prices from the manufacturer, marketing support, staff training - a quick start with minimal risks.

100+ Partners across Ukraine
622+ SKUs in the range
30M+ Products per year
24+ Regions covered
SIMPLE START

How to become a partner in 5 days

From application to first sale — a simple and fast process

1

Fill out the application form.

2-minute online form or call sales

5 minutes
2

Discussion of terms

A personal manager will contact you to discuss the range and conditions for your business.

Up to 24 hours
3

Signing the contract

Simple partnership agreement. Sole proprietorship or LLC. No hidden conditions and long-term commitments

1-2 days
4

First order

Choose a starter kit or put together an order with your manager. From 500 EUR

1-3 days
5

Sell and earn

Margin 22-38%, marketing support, team training — all included

🎉
Submit an application
Who is a partner?

Partner vs Distributor

The partner sells to the end customer. The distributor develops the market in the region. Choose your cooperation model.

Partner

Retail and wholesale points of sale - shops, warehouses, online stores, national chains, workshops. Suppliers of production facilities, budget institutions, agricultural complexes, car service stations and service centers. Construction and industrial facility completion companies, tender agents.
Several partners in one city. Order on demand, without long-term commitments.

You are here

Distributor

The company builds and develops a sales network in the region - works with dealers, partners and B2B clients. Responsible for brand promotion, logistics and service support in the consolidated territory.
Exclusive protected area. 3-year contract with bonus program and marketing support.

TRANSPARENT MODEL

How much does a NovoAbrasive partner earn?

Transparent pricing model - you see your margin before starting cooperation

Your purchase price is −22% off the RRP
Recommended retail price Recommended, non-binding
Your margin is 22–38% depending on the category

Example of monthly income

Small shop

Purchase ~250 EUR/month
Sales at RRP ~325 EUR
Gross margin ~75 EUR

Chain/large store

Purchase ~3,300 EUR/month
Sales at RRP ~4,400 EUR
Gross margin ~1,100 EUR + bonuses

*The above calculations are approximate and based on averages from our partners. Actual income depends on your sales volume and region.

I want this result.
GROWTH PROGRAM

Partner Growth Program

The more you sell, the more you earn. 3 levels of partnership with increasing privileges

Bronze

Volume from 110 EUR/month
22% discount
Bonus -
  • Product catalogs (PDF + print)
  • Staff training (online)
  • Personal manager
  • Access to the knowledge base

Serbian

Volume from 550 EUR/month
30% discount
Bonus -
  • All from Bronze +
  • POS materials (price tags, wobblers)
  • Content for social networks
  • Priority order processing
  • Offline staff training
Most popular

Gold

Volume from 1,100 EUR/month
38% discount
Bonus +2% cashback / month.
  • Everything from Srebrnoye +
  • Samples by DHL Express in 2 working days
  • Branded rack (1 pc.)
  • Banners for the sales floor
  • Delay up to 14 days
  • Joint marketing campaigns
Choose your level
START

Starter kits for new partners

Don't know where to start? We've prepared 3 ready-made kits with the most popular products

Start
from 550 EUR

Small shop, workshop, car service

  • TOP-20 SKUs of cutting and Grinding discs (125mm, 230mm)
  • Basic flap discs (3 grits)
  • Catalog + price list
EU delivery in 2–5 days PDF catalogue
Order "Start"
Maximum
from 2,200 EUR

Large store, chain, online store with showroom

  • 100+ SKUs of the full range
  • Full range of NovoTools + WellCut
  • Staff training
Free shipping POS complete set Branded shelving
Order "Maximum"

Or create an individual order with a manager

ADVANTAGES

Why choose NovoAbrasive

Direct deliveries from the factory

No intermediaries — you buy directly from the manufacturer. Truck delivery from our warehouse in Poland across the EU in 2–5 days. Full range always in stock.

Marketing support

Catalogs, POS materials, branded shelving, banners for the sales floor. Content for social networks and an online catalog for your website.

Staff training

Free training for your sales team. Technical product training, safety seminars, factory visits.

Certified quality

Certification MPA Hannover, EN 12413, ISO 9001. Own production on Italian equipment by Davide Maternini.

NovoAbrasive vs import: why it is more profitable to work with a Ukrainian manufacturer

Parameter NovoAbrasive Import China Import Turkey
MPA Hannover Certification Part
ISO 9001 Rarely Part
Delivery across the EU 2–5 days by truck from Poland 30-60 days (container) 14-21 days
Minimum order 500 EUR (net of VAT, EXW) $30,000-50,000 (container) $5,000-10,000
Marketing support Complete
Staff training Free
Quality guarantee Free replacement Difficult to return Limited
Claim processing time 24-48 hours 1-3 months 2-4 weeks
Counterfeit risk Direct manufacturer High Medium
Language support Ukrainian English / Chinese English / Turkish
DIGITAL

Tools for online stores

Everything you need to quickly launch NovoAbrasive sales on your website or marketplace

XML/YML product feed

Ready-made feed for import to Prom.ua, Rozetka, Hotline and your website. Auto-update of prices and balances daily.

Product photo bank

Professional photos of all products in high quality (PNG, JPG). On a white background, at an angle, in use.

SEO-optimized descriptions

Ready-made product descriptions in Ukrainian and English. Optimized for search queries - just copy.

Banners for the website

Banners of various sizes for your site (Header, Sidebar, Mobile). Seasonal promotional banners every month.

Real-time price list

Excel price list with current prices and balances. Updated weekly. Separate price list for each level.

Content for social networks

Ready-made posts for Instagram and Facebook (images + text). New posts every week for your store.

Get access
MERCHANDISING

NovoAbrasive in partner stores

See how our products and branded shelving look in real retail outlets

Photos from partner stores coming soon

TERMS OF COOPERATION

Requirements and conditions

Partner requirements

  • Legal entity - individual entrepreneur or LLC with active registration
  • Retail space or online store - a point of sale with a display window or a website with a catalog
  • Customer base— an active customer base in your region
  • Financial stability - the ability to ensure regular purchases

Financial terms

  • Discount 22-38%— from the recommended retail price depending on the volume
  • Min. order 500 EUR— the first order to start cooperation
  • Delivery across the EU in 2–5 days— by truck from our warehouse in Poland
  • No long-term commitments— order as needed, no annual plans
VISIT TO THE PLANT

Visit our production

See the production process on Davide Maternini's Italian equipment, meet the team and see the quality of the products with your own eyes. We will show you the full cycle - from raw materials to the finished product.

Address Kharkiv region, Ukraine
Tour duration 2-3 hours with demonstration
For whom Partners, potential partners, wholesale buyers
Schedule a visit
Visit to the NovoAbrasive plant - a tour of the production of abrasive tools
REQUEST

Become a NovoAbrasive partner

Fill out the form and we will contact you within 24 hours.

Partnership application








    FAQ

    Frequently asked questions about partnerships

    The minimum first order is 500 EUR. We recommend starting with the “Start” or “Business” starter kit, which contains the most popular SKUs. Subsequent orders have no minimum amount; delivery terms (Incoterms EXW/FCA/DAP/CIF) are agreed per order.

    Shipment within 1 business day after payment. Truck delivery from our warehouse in Poland across the EU takes 2–5 days; worldwide we ship by sea (FOB/CIF, 25–30 days) or by air (5–7 days). The entire range is always in stock, so there are practically no delays due to items being out of stock.

    The abrasive tool has a long shelf life (up to 3 years if stored properly). Return of undamaged goods is possible within 30 days from the date of receipt, provided that the original packaging is preserved. Details are in the partnership agreement.

    There is no limit to the number of partners in one city. Unlike the distributor program, the partner model allows several stores in one city to sell NovoAbrasive. Competition is minimal, since the abrasive tool market is large.

    For new partners — prepayment. After 3+ months of cooperation and stable purchases from 1,100 EUR/month, deferred payment of up to 14 days is possible (Silver level). Gold level — up to 30 days of deferred payment.

    Depends on the partnership level. All partners receive: PDF catalog, electronic price list. Silver level+: POS materials (price tags, stickers, wobblers), content for social networks. Gold: branded shelving, banners for the sales floor, joint marketing campaigns.

    Yes, free. Bronze level — online training (video + tests). Silver level+ — offline training from a NovoAbrasive technical specialist. Gold — on-site training in your store + invitation to the factory. Training covers: product characteristics, sales techniques, safety, selection of abrasives for the task.

    Yes, of course. Many of our partners work with several brands. NovoAbrasive perfectly complements the range thanks to its certified quality (MPA Hannover) and competitive price from a Ukrainian manufacturer. We do not require exclusivity from partners - only from distributors.

    Yes, we have many online partners. We provide: XML/YML feed for importing products, professional product photos, SEO-optimized product descriptions, banners for the site. Everything you need to quickly launch sales on your site or marketplace (Prom.ua, Rozetka, Hotline).

    All NovoAbrasive products are certified according to MPA Hannover, EN 12413, ISO 9001. In case of a manufacturing defect, a free replacement is provided within 24-48 hours. Complaints are handled by a personal manager. Over the past 2 years, the complaint rate among our partners has been less than 0.5%.

    Yes. If you want exclusive rights to the region, a bonus program of up to 9%, and deeper cooperation, consider the distributor program.

    Phone: +38 (057) 766-36-28. Email: info@novoabrasive.com. Or fill out the form above — we will contact you within 24 hours (usually up to 2 hours during business hours). You can also write to WhatsApp / Viber / Telegram.

    Ready to sell NovoAbrasive?

    Fill out the application or call us — we will discuss the conditions for your business.